how to choose a niche for your blog

How to Choose a Niche for Your Blog in 2020

You have a blog or website. Great! You have completed the first step. Now the next step is to choose a niche for your blog or website. So, you should choose it wisely. Choosing the right niche for your blog or website is very important. It is fundamental. It is the foundation of a successful blog. Get this step wrong and you’ll feel totally miserable and frustrated at having wasted so many hours doing the wrong thing.

In this article, I will write about How to Choose a Niche for your Blog. So, let’s start.

After choosing a niche for your blog at first you should know properly what is a niche.

What is a Niche?

what is niche

Niche is a term used in blogging for the mean of a category or a specific area of interest. You may have seen some blogs that only contain articles about health. It is because health is selected as a niche for their blog.
Also, you may have seen some blogs only contain IT-related content which is due to the fact that they selected IT as their niche.

Niche is like the pipeline of your blog. For a beginner, Niche selection is the most difficult step in blogging.
A Niche selection is not just a two world topic. Your blog is wholly solely dependent upon your Niche.

How to Choose a Niche for Your Blog:

1. Your Interest in the Topic

What I discovered in creating these blogs that had the potential for profit, yet which I had little interest in, was that I couldn’t really sustain them. I had little to mention on the topics and once I did write something I think that those that read my content could tell that it had been a subject that I used to be not hooked in to. As a result, the traffic didn’t come, I didn’t become known for the subject, nobody linked up and therefore the blogs were far away from profitable.

On the flip side of this – the blogs that I did have an interest in and a passion for have flourished. My interest within the topic isn’t the sole factor that made them successful but I think it’s a reasonably important one that underlies much of the success and profit that I’ve had.

2. The Popularity of the Topic

You can have all the interest within the world around a subject but if nobody else shares your interest you’re getting to be fighting an uphill battle to create a blog that gets much traffic.

This doesn’t mean you would like to settle on the foremost popular topics going around – after all, they’ll not be a wise choice thanks to the competition also targeting those niches – however, you’ll want to settle on a distinct segment that has some level of demand for content.

There are some ways to try to do research on whether topics are popular – here are three that I use:

  • Google Trends: do some searches on Google trends for keywords around your niches (and compare them) and you’ll see whether the subject you’ve chosen has been growing or shrinking and the way it compares to other topics.
  • Market Samurai: I’ve written about the potential of Market Samurai (affiliate link but it gives you a free trial) tool for optimizing posts on your blog for SEO – but it’s also a useful research tool in watching the recognition of topics – particularly the module that permits you to assess what percentage searches are being done on different tools in Google.
  • Your Local News Stand: Perhaps one among the only ways to seem for popular topics is to go to an area newsstand and appearance at what publications are being sold there. Not only check out the topics of magazines – but inspect what’s being written about as hot topics within the magazines and you would possibly find an emerging sub-niche to focus upon.

3. Competition

One of the factors that I see some bloggers failing to acknowledge within the choosing of a distinct segment is what proportion competition (and how strong the competition is) in their potential niche.

The danger in choosing some popular niches is that you simply could be competing against some very powerful sites in those niches. While this isn’t always getting to be an element to prevent you exploring a distinct segment it should be considered and it can perhaps assist you to shape your niche to be something which will offer you a competitive advantage.

There is a spread of the way of assessing the strength of competition in niches.

4. Is the Topic Sustainable?

Another factor that I see some bloggers neglecting within the choosing of a distinct segment is a consideration of whether the subject is one that they’re ready to sustain. This partly relates to the interest and keenness that the blogger has for the subject – but it also relates to the subject itself and whether it’s dynamic enough to possess content written about it daily.

  • Will, it’s possible to stay new content flowing on this topic?
  • If the blog is going to be a ‘news’ blog – is there enough news or developments happening on this subject to stay reporting on it?
  • If the blog is going to be a ‘how-to’ type blog – is that the topic deep enough to be ready to come up with enough tutorials or tips?

A number of simple exercises to assist assess the sustainability of a blog (depending upon the sort of blog you’ll be developing):

  • Brainstorm topics: Put aside 10 minutes to brainstorm topics for blog posts. Does one run out of ideas or are they flowing easily? This may offer you a sign on what percentage posts you’ll be ready to write.
  • List ‘problems/needs’ of readers: If your blog is going to be a ‘how-to’ type blog list off problems or needs that you simply potential readers may need that you could tackle.
  • Google News: If your blog is going to be a ‘news’ type blog – inspect Google News for your keywords and see how often news is breaking on the subject. Is there any news or Is that this a subject that only has occasional news breaking?
  • List Products: If your blog is going to be a ‘product’ related blog – do some research into what percentage products there are therein category and the way often new products are released.

5. Is the Niche Profitable?

This won’t appeal to everyone as not all people want to monetize their blog but if it’s a goal to form money from your blog then you’ll want to assess the potential for a profit before you begin.

There are a couple of ways to urge indications on whether a distinct segment is going to be profitable – including:

  • Google Ads: Do an easy search on for your topic/keywords. Check out what ads Google is serving for those keywords over on the proper side (or above the search results). Performing some analysis of those ads are often useful on a couple of fronts. For starters, they’ll show you if any advertisers are actively targeting those keywords. This is often handy to understand if you’re planning on running AdSense on your blog. it’ll even be handy to see out who is advertising as they might be potential direct sponsors of your site. The opposite useful thing to notice is whether or not any of the ads are for products that have affiliate opportunities as they might be products you’ll promote as an affiliate.
  • AdWords Analysis: Another related thanks to checking on the worth of a distinct segment is to try to some analysis of what proportion people are willing to pay as advertisers within the Google AdWords program. Just knowing there are advertisers may be a healthy sign but they might all be just paying a cent or two to possess their ads to appear. Using the AdWords Keyword tool will offer you a touch more of a sign of what people are paying to rank highest for his or her ads.
  • Affiliate Products: speaking of affiliate products: Do a touch hunting around to ascertain if ready to “You’ll find any products online that have affiliate promotions that you simply could be able to promote. Sometimes this is often as simple as Googling ‘keyword affiliate product’ but other times you’ll want to see out affiliate networks like Commission Junction or PepperJam (aff) to ascertain if they need any relevant products listed for your niche.
  • Brainstorm Potential Products of Your Own: what could YOU sell on to readers? As you’re pondering a distinct segment it might be well worthwhile keeping within the back of your mind potential products that you simply could be ready to develop to sell from your blog. These might include information products (e-books, training etc), membership areas (where people pay a monthly fee for extra teaching, community etc), personal services (coaching, speaking etc), a physical product relevant to your niche – or something else. More and more bloggers are turning to develop their products as ways to monetize their blogs so keep this feature in your mind from the start.

6. What Else Do you bring to the topic that You Can Leverage?

Previously when I’ve covered the subject of the way to choose a blog niche I’ve stopped after exploring a number of the above points. However, there are nearly always a variety of other factors that individuals bring back certain topics which will make those niches more sensible choices.

I guess ultimately it comes right down to watching what you’ve got at your fingertips that you simply are going to be ready to leverage to assist you to get your blog up and running and dealing rather well.

There are many factors which may inherit play including:

  • Expertise/Experience: You would possibly be someone with years of experience within the industry which might offer you a true start within the creation of content and also building authority and profile within the niche.
  • Contacts/Network: Perhaps you have already got some good contacts with other bloggers and internet site owners within the niche that you’ll be ready to leverage to assist you to promote your blog.
  • Established Sites on Related Topics: Maybe you have already got another blog, newsletter list, website, forum or site on a related topic that you simply could use to assist you to launch your new blog.
  • Repurpose-able Content: Some people have already got tons of content written for other purposes that they will use because the basis for his or her new blog (for example I met one person recently who had been training in a neighbourhood and who had already created many documents for offline use that would easily be used on a blog).

My last advice on choosing a distinct segment for your blog is to require some time and don’t act too hastily. While you don’t want the method to tug out too long – I reminisce on the 30 approximately blogs that I’ve started over the years and need I’d taken a touch longer browsing this process. I went through a phase where I impulsively started a series of blogs that I quickly knew weren’t right on behalf of me – if I’d only given the ideas a touch time to breath I’d have discovered before I started that perhaps there have been better ways to use my time going forward.

So take some time – share what you come up with with a trusted friend or two – do touch research into the subject then, when you’re ready and are during a good position to form a choice – ACT!

Also, confine mind that you simply might get to undergo this process with a variety of topics before you discover one that matches for you. You’re unlikely to seek out a subject that matches all of the above criteria perfectly – but hopefully, something will stand bent you touch to assist you to create an informed decision.

Here is the full guideline on how to choose a niche for your blog or website. So, if you follow these tips properly it would be better for you to choose a niche for your blog or website.

Share this post

Recent Post